Many women are frustrated about darker genitals that result from hereditary genes, menopausal hormonal changes, childbirth, ageing or bacterial infection. Skin whitening and intimate area rejuvenation (Vaginal Rejuvenation) is the bleaching of darker tissue surrounding the genital area for cosmetic appearance.

Laser treatment has recently proven efficacy to the traditional arm amentarium associated with surgical approaches because of its precision and the ability to limit damage depth.